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Imagine this - you’re brainstorming a new business idea, fueled by that entrepreneurial spark. But here’s the thing, especially in today’s world brimming with innovation, how do you ensure your idea isn’t lost in the noise? This is where Kunal Shah’s Delta-4 framework comes in. It’s a simple yet powerful concept that can make all the difference.
Kunal Shah (@kunalb11) is one of India's most admired and well-known product leaders. He is the CEO and founder of @CRED_club, an Indian-based fintech startup valued at over $6 billion. Prior to CRED, he founded three other startups, including FreeCharge, which he sold for overโฆ pic.twitter.com/tBpK5HfTTy
— Lenny Rachitsky (@lennysan) March 24, 2024
Shah argues that for a startup to truly disrupt and succeed, its product or service needs to be at least four times better than existing solutions. That’s a pretty high bar, right? But hear me out. Think about it - if your offering is just marginally better than what’s already out there, customers are unlikely to switch. They’re comfortable with the familiar. The Delta-4 framework pushes you to innovate at a level that forces customers to take notice. It’s about creating something so much better that it fundamentally changes the game.
Now, this doesn’t necessarily mean having a fancy, tech-driven solution (although AI is certainly playing a growing role here!). It could be about a completely new approach to customer service, a radical improvement in product quality, or even a disruptive pricing model. The key is to identify a gap in the market and fill it in a way that blows the competition out of the water.
Of course, the Delta-4 framework isn’t a magic formula. There will be instances where a slightly better solution might find its niche. But for those who want to make a real splash, this framework provides a valuable lens to evaluate your ideas. So next time you’re brewing up a business idea, ask yourself: is this truly four times better than what already exists? If the answer isn’t a resounding yes, it might be time to go back to the drawing board.
This framework has definitely impacted the way I approach new trends and business ideas. It forces me to think critically about the value proposition and how much better my idea can be than the current solutions. It’s a great reminder that in today’s dynamic market, incremental improvements just won’t cut it. You need to be a game-changer!
Cheers ๐ฅ